ImaginAsian Entertainment is the cover story of the Money section in today's USA Today.
Michael Hong, CEO of ImaginAsian, said that they are doing a big tent approach, trying to make the TV channel accessible to all Asians and non-Asians. I admire his ambition. Asian is a very much diversified group, yet we do share some similar culture and value. It is not easy to find the right programs to make everyone interested.
Right now, most Asian media are by ethnicity. Even for some pan-Asian stations like KTSF and KSCI, they have specific program/time slots for different ethnic groups.
Language is definitely the biggest challenge. Unlike Hispanic, Asians do not speak the same language. In fact, English is the common language among us as Bill Georges, SVP of AZN, once put it.
Being an Asian and one who work in the Asian advertising industry, I do looking forward to seeing more Asian entertainment options. Ten years ago, no one would think Univision and Telemundo would grow to its current size. When will we have our UniAsian and TeleAsia?
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Asian American
, Asian Marketing
, Multicultural Marketing
, Diversity Advertising
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