Say a company wants/needs to cut marketing budget. They decide not to support all the diversities, but focus to one. Guess who will be the winner among African American, Hispanic, Asian, Women, Youth, Gay/Lesbian, or Military?
HISPANIC, yes, it is a no-brainer, right? But then, the company needs to think about how the society and employees would react to the cut. Would anyone feel discriminated or even file law suit? To play safe, the company keeps minimal level of activities with the other diversities.
But hold on, Asian do not complain. They are so quiet and accommodative. Let’s not do anything with them… even though they have a lot of purchase power and that the competitors are running after them.
Make sense to you?
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Asian American
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, Diversity Advertising
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