70% of Asian American population can be found in just five states. California has 35.1% of the entire Asian population, and New York has 10%; followed by Hawaii, Taxes and New Jersey.
Los Angeles, New York and San Francisco account for 45% of Asian American buying power -- nearly $200 billion. Other major Asian American markets with the highest buying power include Chicago ($18 billion), Washington DC ($17 billion), Honolulu ($15 billion) and Boston ($12 billion).
Nevertheless, the ethnic composition of individual markets varies widely. Below is a list of the top Asian Metropolitan Area with Asian subgroup breakdown.
- Los Angeles-Riverside-Orange County CA CMSA
Chinese 24.1%, Filipino 21.5%, Korean 15.9% (total of top three 61.5%) - New York-Northern New Jersey-Long Island CMSA
Chinese 35.9%, Asian Indian 30.2%, Korean 10.6% (total of top three 76.7%) - San Francisco-Oakland-San Jose CA CMSA
Chinese 34.5%, Filipino 25.7%, Asian Indian 10.9% (total of top three 71.1%) - Washington DC-Northern Virginia CMSA
Asian Indian 25.7%, Chinese 19.6%, Korean 13.1% (total of top three 58.4%) - Chicago, IL CMSA
Asian Indian 30.4%, Filipino 22.2%, Chinese 16.6% (total of top three 69.2%) - Honolulu HI CMSA
Japanese 40.3%, Filipino 31.8%, Chinese 11.3% (total of top three 83.4%) - Boston-Worcester-Lawrence CMSA
Chinese 38.6%, Asian Indian 22.9%, Vietnamese 13.2% (total of top three 74.7%) - Seattle-Tacoma WA CMSA
Chinese 19.5%, Filipino 16.8%, Vietnamese 15.9% (total of top three 52.2%) - San Diego CA CMSA
Filipino 46.2%, Chinese 16.4%, Vietnamese 13.3% (total of top three 75.9%) - Houston-Galveston TX CMSA
Vietnamese 28.6%, Asian Indian 26.8%, Chinese 19.1% (total of top three 74.5%)
Acculturation pattern in each of the Asian American markets vary as each Asian American subgroup has its own unique profile (culture, background, behavior and language). Finding the right message delivered in the right manner across the ethnicities and/or markets is one of the most important yet difficult tasks marketers have. In reality, most marketers choose to target selective subgroup(s) and/or market(s) only.
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Asian American
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