So, the Super Bowl XLI is over. One of the commercials people have been talking about -- at least on the press -- was Nationwide’s new spot featuring Kevin Federline. Fed-ex’s background and divorce with Britney Spears was just “perfect fit” for this special topic.
Steven Schreibman, VP of advertising and brand management for Nationwide said, "The Life Comes at You Fast concept was created to remind people that they need to think about preparing for the future. No one has personified [the line] in the media better than Kevin Federline." Sure Nationwide has a great sense of humor and is very smart to sell this "philosophy" by having celebrities like Federline poking fun at himself.
Nationwide's South Asian marketing effort applied the theme very well too. Several of their commercials have been very well received.
Reflection
Dancing Fountain
Sunset Dinner
Doll
South Asians prefer commercials that are entertaining. I believe they would like the Nationwide approach.
Technorati Tags:South Asian
, Asian American
, Asian Marketing
, Multicultural Marketing
, Diversity Advertising
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