Asian marketing agencies are constantly hiring, not because they are expanding like the dot-com in the 1990's, not because we have an abnormal turnover rate. It is because it takes us long to find the right candidates.
In general, we prefer someone bilingual (English plus one of the Asian languages). But it is okay if you don't speak the language well as long as you understand the culture.
For senior and intermediate positions, related experience is highly desirable. Since there are not many Asian advertising agencies, most candidates would either have worked for general market agencies or agencies in Asia.
Knowledge of the market usually is very important for most other industries. But we don't take it for granted. We know we have to either train someone or steal from other agencies.
One may think training should not be difficult if you speak the language and understand the culture. Wrong! You may speak Korean and understand the Far East culture, how about South Asians and Asian Indians? Don't forget each subgroup has its own unique demographic, geographic and psychographic profile. Each has its own media channels. Each concentrates in different part of the country.
Just when the trainees turn to pros after several years of training, many of them turn to the client side for better pay and better hours. That's the reality.
That is why it takes two years in average to get a qualified Asian Media Supervisor, four years for Account Director and even longer for Media Director. I am not talking about training time; I am referring to the hunting time. And yes, in that case, we may as well train our own.
But I am not giving up, please email me if you know anyone interested and qualified. Though not all positions are open now, we always prepare ourselves just in case.
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